Everything to Know About the Global Labubu “Big Into Energy” Drop (Apr 25)
Full release schedule, regional prices, buying tips & resale outlook for Pop Mart’s colour-popping Labubu “Big Into Energy” bag charms 🍭 💼 ⚡️
The Labubu: Big Into Energy release is shaping up to be a major event in both the designer toy world and the fashion-accessory scene. Mark your calendars for Friday, April 25, prepare for fast fingers at drop time, and may the odds of pulling your favorite color be ever in your favor. ♥️🌼🧡🍏🩵🔮🖤
UPDATE: FRIDAY, MAY 2: LABUBU BROKE THE INTERNET (AND OUR WALLETS)
UPDATE: SATURDAY, MAY 3: WHAT HAPPENS AFTER LABUBU MANIA ENDS? (POP MART JEWELRY MIGHT BE AN ANSWER)
⚡️ Driving the news: Pop Mart’s beloved Labubu character returns this week in a new “Big Into Energy” blind-box series of plush bag charms. The drop is generating major buzz among toy collectors, with fans gearing up worldwide for the launch. Here’s a comprehensive look at what to expect – from release details and product specs to the hype on social media, the artist’s backstory, and even resale prospects.
Release date & global availability
Drop date & time: Labubu “Big Into Energy” officially launches on Friday, April 25, 2025 as a synchronized global release. Pop Mart has confirmed the date worldwide, with exact timing staggered by region – for example, U.S. collectors get access on April 24 at 7 PM Pacific Time (which aligns with April 25 in Asia). European and Asian markets will see local release times on April 25; Pop Mart advises checking regional social channels for specifics.
Global rollout: The series will be available through Pop Mart’s official online store and app (which often activate new releases at the global drop time) as well as at Pop Mart flagship retail stores in various countries on release day. Expect lines at physical shops – fans on Reddit are literally planning to camp out early Friday morning to snag one when doors open. (Some veteran collectors joke that lining up a day in advance might be the only guarantee!) In many stores, purchase limits per person (often 1 case or a few boxes) may apply to prevent hoarding.
Where to buy: For most, the easiest route is online via Pop Mart’s site/app – be ready at drop time, as stock could vanish fast. In the U.S., you can order from Pop Mart’s official US site (or app), which offers nationwide shipping at popmart.com. Across Asia and Europe, Pop Mart’s regional websites and boutiques will carry the series (e.g. Shanghai, Singapore, London, etc.). Specialty designer toy retailers are also gearing up to sell it: for instance, niche stores like Hold by Hand are taking international orders through their Shopify, and others like Fifi Land are advertising full sets of 6 designs + 1 secret for sale. No matter the channel, expect a virtual queue or high traffic at launch – these Labubu drops have been known to sell out within minutes when the hype is high.
Product details: design, materials & price
What it is: “Big Into Energy” is the third installment (V3) of Kasing Lung’s Labubu The Monsters plush charm series. Each blind box contains one mystery Labubu plush pendant – a petite furry creature with a hard vinyl face – outfitted in a new multicolor style. The theme this time is energy and emotion: six standard editions each sport a different vibrant ombré (tie-dye) fur hue symbolizing a positive vibe. The characters’ names underscore this: Love (red), Happiness (orange), Loyalty (pink-yellow), Serenity (green), Hope (blue), and Luck (purple). There’s also one ultra-rare secret edition called “ID,” which comes in smoky gray plush with dazzling rainbow eyes and accents.
Look & features: The Labubu charm design is fluffier and more colorful than ever. Each figure stands about 17 cm tall (≈6.7 inches). They have a soft plush body (polyester shell and stuffing) with a molded vinyl face, plus movable heads, arms and legs so you can pose them. No two are exactly alike – the fur is done in a one-of-a-kind kaleidoscopic dye pattern for each piece, giving it a unique rainbow blend. Signature details include the character’s big gradient glittery eyes, a single colored snaggletooth grin, two-toned rabbit-like ears, and matching colored nose and toenails on each design. Every charm comes attached to a sturdy tonal ring clasp on its head, making it easy to clip onto a bag, keychain, or belt loop for display. (In short, they’re designed to be wearable art toys as much as collectibles.)
Price: Expect a retail price around $20–$28 USD per blind box depending on region. In China and Southeast Asia, single boxes are priced roughly ¥139 or S$24.90 (about $18). The Pop Mart US webshop lists them at $27.99 each, reflecting import costs. A full case of 6 boxes goes for about $150 (e.g. S$149.40 in Singapore). Free shipping or promos may apply for larger orders on Pop Mart’s site. After launch, these will also likely surface on Amazon, StockX, and hobby retailers, albeit often at a markup once initial stock sells through. (If you’re late to the party, be prepared to potentially pay above retail on secondary markets – more on that below.)
Meet the creator & brand: Kasing Lung x Pop Mart
Kasing Lung – the artist: Labubu sprang from Kasing Lung, a Hong Kong-born artist and illustrator (now based in Belgium). He created Labubu in 2015 as part of a storybook series called “The Monsters,” drawing inspiration from the fairy and elf folklore he loved as a child. Labubu – a mischievous little elf/monster with long bunny ears and a toothy grin – quickly became the breakout star of The Monsters crew. Kasing Lung’s background in children’s book illustration (he even won a European picture book award) shines through in Labubu’s whimsical yet slightly creepy-cute design. Today he’s regarded as a creative force in the art toy scene, with Labubu being his most iconic character.
Pop Mart – the brand: Pop Mart is the Beijing-based designer toy company that catapulted Labubu to global fame. Founded in 2010, Pop Mart is known for its blind-box collectibles and has driven the “art toy” boom among adults (the so-called “kidult” trend). In 2019, Kasing Lung signed an exclusive licensing deal with Pop Mart to produce Labubu figures. Since then, Pop Mart has released Labubu in 300+ variations – different sizes, outfits and themes – often selling out instantly to throngs of fans. Pop Mart’s partnership and marketing (store displays, vending machines, social media) helped turn Labubu from a niche character into a viral collectible phenomenon across Asia and beyond. Apart from Labubu, Pop Mart is behind other hit art toys like Molly, Dimoo, Skull Panda, Bunny, and more, but Labubu – with her fuzzy texture and impish charm – has uniquely captured the fashion crowd’s heart recently.
Who is Labubu? For the uninitiated, Labubu is often described as a “quirky, cute yet creepy” plush creature. According to Kasing’s lore, Labubu is actually a little girl elf (despite the monster looks). She has big eyes, nine sharp teeth, no tail, and a permanently cheeky expression. Fans love Labubu’s contrast of being cuddly-soft but also a bit punky (the snaggletooth smile). Each series gives her new colors or costumes, keeping collectors hooked. Pop Mart groups Labubu releases under “The Monsters” line – so if you see The Monsters branding on a blind box, that’s Kasing Lung’s Labubu and friends. Over the years Labubu’s fandom has grown from toy circles to mainstream pop culture, especially after a few celebrity co-signs.
The Labubu “bag charm” trend
From toy to fashion accessory: What really propelled Labubu’s current hype is a trend of using these charms as bag accessories. In late 2024, style influencers and celebs started clipping Labubu plushies onto their designer handbags – creating an unlikely high-fashion x toy mashup. By early 2025, Labubu became “the fashion girl’s favorite plus-one,” seen dangling from luxury purses on Instagram and TikTok. It’s been called the “It” accessory of the moment – a playful counterpoint to expensive leather bags. Unlike traditional luxe bag charms (think pompoms or metal key fobs), Labubu brings a quirky, childlike whimsy that fashionistas find refreshing. As WhoWhatWear quipped, “2025’s biggest trend isn’t court shoes or powder pink – it’s Labubu.”
Celebrity stamp of approval: Several A-list figures have been spotted with Labubu on their arm, fueling the craze. Notably, Rihanna and Lisa of BLACKPINK were each photographed proudly adorning their high-end handbags with a Labubu charm. Lisa in particular caused a frenzy – when she posted a pic of her fuzzy friend on her Louis Vuitton, it “sparked a craze that saw the toy sell out in minutes.” Fans around the world suddenly had to have a Labubu of their own. Other style icons from Asia (e.g. Heart Evangelista in the Philippines) also jumped on the trend, cementing Labubu as a bona fide fashion accessory. This crossover appeal – from toy stores to street style blogs – is something few collectibles achieve.
How to buy it: global purchasing guide
Pop Mart online: The primary channel is Pop Mart’s official online platforms. The global webshop (popmart.com) and the POP MART app will both carry Big Into Energy at launch. It’s wise to create an account and sign in beforehand. At the release time (e.g. April 24, 7pm PT in the US; April 25 morning in Asia), refresh the product page – the blind box set should go live for purchase. Add to cart quickly; high demand could cause items to sell out within minutes, as seen with past drops. If the site is slow or crashes (not uncommon under heavy traffic), switch to the app or vice versa. Pop Mart usually offers free shipping for orders above a certain amount (e.g. $29+ in the US), so buying a couple boxes together can save on shipping. They accept major credit cards and PayPal globally.
Physical stores: If you’re near a Pop Mart flagship store or pop-up, you can try your luck in person. Pop Mart has storefronts in cities like Beijing, Shanghai, Singapore, Seoul, Tokyo, London, Los Angeles and more. These stores will release Big Into Energy on the same day, usually when they open that morning (some might even do a special midnight event, but generally it’s when doors open). Be prepared for lines – the Labubu bag charm series has drawn crowds; in Singapore last year, someone called the cops on a rowdy queue for a limited Labubu drop. Arrive early (some fans line up hours before opening). Typically, stores enforce a limit (e.g. max 1 case or 6 singles per person) to prevent one person from clearing out all stock. Bring photo ID if the store hands out numbered tickets or does a lottery system. And of course, bring your phone – many stores require you to scan a QR code or be a Pop Mart VIP member for purchase priority.
Other retailers: Outside of Pop Mart channels, you might find Labubu Big Into Energy at select toy retailers and online shops. For instance, some boutique designer toy stores (in Asia) have secured inventory – as noted, Hold by Hand (Indonesia-based) is selling them via Shopify for international fans, and Hong Kong’s FifiLand Toys promoted that they have full sets available. In the U.S. and Europe, specialty retailers like myplasticheart, Mindzai, or Toy Donut might stock a limited supply either online or in-store around the release date. It’s worth checking if any local collectibles shop or hobby store near you carries Pop Mart products; some get small allocations. Additionally, big platforms like Amazon and AliExpress may list the series through third-party sellers shortly after launch – but verify the seller’s reputation to avoid fakes.
Community tips: One tip circulating: use the Pop Mart app instead of the website for a faster checkout, and preload your payment info. Others advise coordinating with friends to buy a full case (to trade duplicates later). In some regions, Pop Mart did lottery sign-ups or online queues; fans have been swapping info on whether a “virtual queue” link will go live beforehand. There’s also chatter about what time the secret “ID” Labubu will first appear on social feeds – folks are eager to see real photos of it out of box. All in all, the fan community is in full throttle, hyping each other up and sharing any intel to help everyone score their desired piece. The consensus feeling? This is THE drop of the season for Labubu lovers.
Pop Mart lottery/draws: (If applicable in your region) Pop Mart sometimes uses a lottery reservation system for high-demand releases via their regional apps (for example, some markets had lotteries for the earlier Labubu series). Keep an eye on official Pop Mart Facebook/WeChat announcements in your country – they will instruct if you need to enter a draw to win a purchase slot. As of now, Big Into Energy is expected to be first-come, first-served, but this could vary by region.
Pricing & payment: As mentioned, price per blind box is roughly $20-$28 USD depending on region. Buying a sealed case of 6 should be around $120-$150 (though Pop Mart doesn’t guarantee a discount for cases; it’s basically 6x the single price). Pop Mart’s official stores take credit cards, and some accept services like Apple Pay or Alipay. If you buy from a third-party retailer, prices can be a bit higher (they may charge ~$30+ each to cover import costs). Also note, in some countries you may have to pay customs/import tax if ordering internationally. Plan your budget accordingly – many fans end up buying multiple blind boxes to chase their favorite color, so costs can add up quickly!
Resale market & collector insights
Immediate sell-out risk: Given the hype, there’s a strong chance Big Into Energy will sell out on launch day at primary retail. Past Labubu releases (like the Macaron series and region-exclusive drops) have disappeared almost instantly, forcing latecomers to seek other sources. Collectors advise that if you truly want one at retail price, act fast on release – or you’ll be at the mercy of resellers.
Aftermarket premiums: The resale market for Labubu is red-hot. Limited editions and secret rares often command many times their retail price. For example, a special Singapore-exclusive Merlion Labubu keychain that launched at S$37.90 was flipped for up to S$250 (~$185 USD) on secondary markets just days later. The previous Labubu Series 1 secret (“Chestnut Cocoa” from the Macaron set) originally sold for about $20, but has since traded around $150 among collectors. It’s not uncommon to see coveted Labubus listed on eBay, StockX, or Carousell at triple or quadruple retail, especially right after a sell-out.